The winner of Logo Of The Month for July 2009 (from the Logo Of The Day website) is the SwanSongs logo.

A “non-profit logo that fulfills musical wishes at the end of life”.

Congratulations to the designer Macnab Design.

What are your thoughts on this logo?

The city of Melbourne, Australia revealed their new brand identity yesterday. The logo was developed by Landor’s Aussie branch. Preliminary research for the logo came in at about $74,000 and the design itself cost $120,000. Those who have rebranded destinations know they should have paid twice that given the politics of the work. ~ Source

Melbourne’s website quotes CEO Dr Kathy Alexander in saying the City will benefit from the logo in the following ways:

* Consolidation of multiple logos into a single, strong, cutting-edge design
* Better identification of services City of Melbourne is delivering
* Greater brand impact and flexibility
* More cost and time-effective in-house design and brand management

Above you can see the identity system in use.

Below you can experience the new identity via video.

Your thoughts?

Image Sources: The Age + City Council

“In logo design, a circle is usually used to convey stability and stasis. It’s the reassuring shape that says, “we’re here, we’re settled, we’re steady, you can trust us.” – John McWade.

Here we showcase 22 famous logo designs based on the simple shape of a circle.

Update:

Here are 50 more Circle based logo designs.

Target

General Electric

Starbucks

Alfa Romeo

Barcardi

Mercedes

Burger King

Danone

BMW

Pepsi

Fiat

Jagermeister

Lotus

Nissan

CBS

Texaco

AT&T

Saab

Dell

VW

Xerox

BP

Know any other famous circle based logo designs? Let us know in the comments!