“In logo design, a circle is usually used to convey stability and stasis. It’s the reassuring shape that says, “we’re here, we’re settled, we’re steady, you can trust us.” – John McWade.
Here we showcase 22 famous logo designs based on the simple shape of a circle.
Update:
Here are 50 more Circle based logo designs.
Target
General Electric
Starbucks
Alfa Romeo
Barcardi
Mercedes
Burger King
Danone
BMW
Pepsi
Fiat
Jagermeister
Lotus
Nissan
CBS
Texaco
AT&T
Saab
Dell
VW
Xerox
BP
Know any other famous circle based logo designs? Let us know in the comments!
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July 20th, 2009 at 6:09 AM
I think this post was very informative and gives a good background of great logo’s that have been designed in the past. I think the circle approach is something overlooked now a days in logo design. Most logo designers I have seen tend to go immediately for “Web 2.0″ which as an approach I’m fairly against unless it serves the specific purpose, or request of the client and their brand.
It actually scares me to think of some of what I’ve seen in logo design today, and what has become acceptable, I think the bar needs to come back up, but the problem isn’t just in the design pool. With more and more start up and internet businesses than every cropping up, I think that the client pool is also less educated in what they should be looking for.
July 22nd, 2009 at 5:07 PM
I am a little bit agree with Robert. Now a days the web 2.0 approach is very common in designers but as far my experience of logo designing is concern still clients needs a circle shape logo but in a modern style like using swashes around it or some other helping design elements to distinguish with others.
July 28th, 2009 at 6:37 PM
Personally, I love round logos. And talking about “web 2.0″ … I dont think that a lot of the logos above really look web 2.0 … they may look 3D … but web 2.0 is something negative :D
August 12th, 2009 at 1:35 AM
The X-Box logo is also round. Otherwise, a really good job.
August 18th, 2009 at 7:23 PM
Sometimes web 2.0 can act rationally … In that sense these logos are well Developped.
August 27th, 2009 at 1:02 AM
I love round logos. Great post. From the above my favorites would be VW, BMW, at&t, DELL and BP. Image having all those in your portfolio! Thanks for sharing.
September 10th, 2009 at 8:44 PM
Great Post…I think U have Missed The Motorolla (the M in the Circle) Logo..and the incredible Vodafone logo
but thank u for remembering us the forgotton
September 10th, 2009 at 8:54 PM
and obviously The Sony Ericsson logo….
October 19th, 2009 at 4:15 AM
LG is a nice one as well …
I love circle logos. Thanks for sharing.
October 22nd, 2009 at 3:12 AM
Great collection of circle designs, my favourite is the Jagermeister logo.
Thanks for sharing.
December 30th, 2009 at 5:55 AM
My favorite is the fiat logo. I like round logos so much thats how I branded my print business. I hope my logo appears in a blog down the road!