Comments on: 5 Recent Rebrands That Caused The Most Upset

By: carolina

carolina — Thu, 22 Oct 2009 17:09:08 +0000

whats so wrong about the wacom logo? I like it more than the previous one…I don´t know what the icon means but i´m open-minded and I think that icons don´t have to be graphically explicit, right?

I agree the designer(s) could have done it better regarding the gradients and realism, but i like the colors and the type (actually i think it works good on its own)

Maybe they tried to express technology, diversity (of products and services) I don´t know but I don´t think it´s awful.

sorry for my english by the way…im latin

By: Top Brands; Time for Vacation | michael greene

Top Brands; Time for Vacation | michael greene — Sat, 03 Oct 2009 13:13:02 +0000

[...] you’re looking for an interesting read, also check out the 5 recent rebrands which caused the most upset–which includes the hideous London 2012 Olympic campaign logo, Pepsi’s contradicting new [...]

By: Renee Brisson-Khan

Renee Brisson-Khan — Wed, 09 Sep 2009 23:38:58 +0000

It’s too bad you didn’t show the wordmark that goes along with the pepsi ball. I think it’s the reason it just doesn’t work as well as the last design.

The word Pepsi has always interacted with the “Ball”. This new design is beautiful and clean, but it’s just too far from the fun bubbly brand it’s always been. They lost that message in this redesign.

By: Kyle

Kyle — Wed, 02 Sep 2009 18:01:30 +0000

Although these logos certainly weren’t the best, some of those people were pretty harsh criticizers. The London 2012 reminds me of some Colorado ski hill from the 80s. I know the whole retro/rave/80s style in huge in Europe right now so maybe that has something to do with it.

The tipped-pver ‘M’ in the Animal Planet logo really does not make any sense. It looks like they were trying to make a crocodile’s mouth or something out of it.

I don’t what happened with the Pepsi logo. it’s not my favorite but it’s alright. Looks very similar to the Obama logo.

By: asrulsks

asrulsks — Wed, 26 Aug 2009 08:00:20 +0000

My eyes looking at the Pepsi’s white stripe as a white pigeon…

By: Clippingimages

Clippingimages — Tue, 18 Aug 2009 07:24:07 +0000

I think Pepsi is Okay … But How can this London Olympic Logo be granted? Animal Planet logo also doesn’t make any sense

By: roland

roland — Tue, 16 Jun 2009 07:40:20 +0000

the agencies involved in creating this “innovative” logos must be using the newest graphic design tools: “ms paint creative suite” and “scratch-your-head-5-times-then just-scribble-what-you-like” plug ins.

By: DTs Flash Drive Blog

DTs Flash Drive Blog — Wed, 03 Jun 2009 17:28:57 +0000

I appreciate that the 2012 olympics logo tries to be different but that’s just bizarre. It looks like they desperately tried to glue something together. It may look better with different colors and without the square in the middle.

The wacom is weird too. I guess it shows why pyramids are still so standard in branding.

By: Logos For Less

Logos For Less — Wed, 13 May 2009 22:57:16 +0000

It seems like big companies often tend to over think re-branding. It’s not something that always seems necessary, and sometimes when a company is not doing as good as it used to the first thing to go is the “dated” logo.

By: Eric Eriksson

Eric Eriksson — Mon, 04 May 2009 20:03:51 +0000

Dreadful. All of them. Had not seen the CapitalOne Bank rebrand yet – though, at first glance I could’ve sworn it was Colgate. I will not put my moneys in your teeth-whitening bank, no sir.

But what about the horrible atrocities committed by Landor, with the Sci-Fi Channel rebrand? SyFy? REALLY?? I actually choked on my morning coffee and pinched myself in hopes that it might just be a nightmare. It could just as well have been a rebrand of Syphilis.