Comments on: 4 Critical Logo Design Details You May Be Forgetting About

By: Swati

Swati — Sun, 07 Mar 2010 15:54:26 +0000

Thank you for sharing these tips! So far, they’ve simply been on the mind while working, but I now see how they’ve been missed out time and again. This time though they are going down on the checklist!

cheers!
Swati

By: ETM

ETM — Thu, 29 Oct 2009 13:15:30 +0000

Working on a logo for a school project. Will definitely take these tips into consideration.

By: LaurenMarie - Creative Curio

LaurenMarie - Creative Curio — Thu, 03 Sep 2009 22:06:18 +0000

asrulsks, I’ve never tried to do it that way! I’m sure that would work just fine as long as you have selected the objects that are spot colors before you change this option. The way I do it, you don’t need to select the objects and it removes (well, really changes) the spot color from the color palette, too. You can select multiple colors swatches and perform this step for all of them at the same time.

By: asrulsks

asrulsks — Thu, 03 Sep 2009 17:57:07 +0000

Ok, I get it now.. but I prefer to convert the Spot Color by clicking the small CMYK icon right under the color percentage ‘CMYK (click to convert)’, is it produce the same result as yours?

By: LaurenMarie - Creative Curio

LaurenMarie - Creative Curio — Thu, 03 Sep 2009 02:58:20 +0000

asrulsks,

You don’t need a PMS turned process and straight CMYK values. When designing a logo, I always start the colors in PMS. The easiest way to then turn them into process/CMYK color is to double click the swatch in the color palette and change the Color Mode in the drop down menu from Book Color to CMYK. Then you have to change Color Type (same dialog box but now above where the color mode menu is; previously this section was greyed out) from Spot Color to Process Color.

Does that answer your question? You’re right, it was a bit confusing; I didn’t explain the image as well as I could have. Bottom line, you don’t need both. One or the other will do, and above is the way I do it (of course, it’s not the only way).

By: asrulsks

asrulsks — Wed, 02 Sep 2009 17:44:22 +0000

I didn’t get it.. What is the different between ‘PMS turned process’ and ‘regular process’? Why need both? Are they have the same value for each CMYK? Thanks…

By: robb

robb — Sun, 19 Jul 2009 07:21:24 +0000

great points there.
thx for sharing.

By: (brackets)

(brackets) — Sun, 19 Jul 2009 05:14:53 +0000

Quote: “You have to consider how colors work for more applications than just the stationary system you may create to go with the delivery of the logo.”

My 1 Must Know Tip for logo design tipsters…
Use correct spelling. It’s stationery!
Designers need to know how to use correct spelling and when and how to use the correct terminology if they want to be regarded as a professional.
MY 1 BEST TIP = If it’s Stationery = use E for Envelope; If it’s Stationary = use A for At.
Honestly, I’m not here as a spelling nazi to have a spray. I’ve simply worked for over 20 years in pre-press graphic design and feel its a simple and basic point all designers should be aware of.

Re the colours – I would also add rgb and or hex colours for use in web appications. (Having first had the client physically point to a colour swatch selection and never selecting from an online proof they see on their ‘usually uncalibrated’ monitor.

By: Life on File » More Art

Life on File » More Art — Sun, 12 Jul 2009 06:44:53 +0000

[...] Living Proof Packaging 4 Critical Logo Design Details You May Be Forgetting About [...]

By: Logo Bang

Logo Bang — Wed, 13 May 2009 22:49:58 +0000

This is a great article, we send out logos all the time and these are great tips!