Comments on: 4 Critical Logo Design Details You May Be Forgetting About

By: Fizz Web Design

Fizz Web Design — Sun, 29 Jan 2012 10:45:39 +0000

Although we design (mostly) websites & do content writing, my own first love is logo or business card design. It’s such a ‘free’ area to be unleashed into.
I must say I haven’t yet had to design a logo for a company large enough to require a very large version as yet. It does make me wonder just how big my basic initial designs should really be for the logo to comfortably be able to be blown up to a large size without breaking up?

By: srdjandizajn

srdjandizajn — Thu, 19 Jan 2012 19:02:31 +0000

The ownership mark explanation was really useful for me! Thank you for sharing that with us..
P.S. Here are some mine logos: http://srdjan-djordjevic.blogs...../logo.html

By: Robert

Robert — Sun, 28 Aug 2011 04:19:24 +0000

Cleaning up anchor points is a big one for me, I really think having clean lines in your logo design is so important. I’m constantly zooming in on a microscopic level looking for any wayward nodes or kinked lines (probably taking it a tad to far, but I am a little OCD about it)

By: Serene

Serene — Fri, 01 Oct 2010 07:17:59 +0000

A little problem with the straight conversion from process to cmyk in illustrator is the values do not match the Pantone color bridge fan recipe. Sometimes the colors are way off. Printers will use the bridge deck if you send them the process color. Adobe and Pantone are not using the same cmyk conversion recipes. Watch out when printing! It can be disasterous and expensive.

By: Swati

Swati — Sun, 07 Mar 2010 15:54:26 +0000

Thank you for sharing these tips! So far, they’ve simply been on the mind while working, but I now see how they’ve been missed out time and again. This time though they are going down on the checklist!

cheers!
Swati

By: ETM

ETM — Thu, 29 Oct 2009 13:15:30 +0000

Working on a logo for a school project. Will definitely take these tips into consideration.

By: LaurenMarie - Creative Curio

LaurenMarie - Creative Curio — Thu, 03 Sep 2009 22:06:18 +0000

asrulsks, I’ve never tried to do it that way! I’m sure that would work just fine as long as you have selected the objects that are spot colors before you change this option. The way I do it, you don’t need to select the objects and it removes (well, really changes) the spot color from the color palette, too. You can select multiple colors swatches and perform this step for all of them at the same time.

By: asrulsks

asrulsks — Thu, 03 Sep 2009 17:57:07 +0000

Ok, I get it now.. but I prefer to convert the Spot Color by clicking the small CMYK icon right under the color percentage ‘CMYK (click to convert)’, is it produce the same result as yours?

By: LaurenMarie - Creative Curio

LaurenMarie - Creative Curio — Thu, 03 Sep 2009 02:58:20 +0000

asrulsks,

You don’t need a PMS turned process and straight CMYK values. When designing a logo, I always start the colors in PMS. The easiest way to then turn them into process/CMYK color is to double click the swatch in the color palette and change the Color Mode in the drop down menu from Book Color to CMYK. Then you have to change Color Type (same dialog box but now above where the color mode menu is; previously this section was greyed out) from Spot Color to Process Color.

Does that answer your question? You’re right, it was a bit confusing; I didn’t explain the image as well as I could have. Bottom line, you don’t need both. One or the other will do, and above is the way I do it (of course, it’s not the only way).

By: asrulsks

asrulsks — Wed, 02 Sep 2009 17:44:22 +0000

I didn’t get it.. What is the different between ‘PMS turned process’ and ‘regular process’? Why need both? Are they have the same value for each CMYK? Thanks…