8 Comments For This Post

1. Jason Slater Says:
   February 28th, 2009 at 1:59 AM

   I like it. It looks clean and simple but reveals further messages when you look closer at it. For a start there is the butterfly metaphor, then the two faces on the white background, the two faces on the black background, and the central part looks like someone holding something tightly. Very clever logo.

2. Euan Says:
   February 28th, 2009 at 4:32 AM

   Cracking logo!

3. Zena Says:
   February 28th, 2009 at 5:49 AM

   ‘okay, now look at these pictures and tell me what you see’

   Very clever!

4. Andrew Says:
   March 1st, 2009 at 11:07 AM

   That is a stellar design. Rarely do psychologists/psychiatrists brand themselves well, so kudos to the Friedman Psychology Group.

5. RCKY Says:
   March 2nd, 2009 at 1:00 AM

   for all who dont know: its a hint to the “rorschach inkplot test”…

6. Jenni Says:
   March 2nd, 2009 at 8:17 AM

   I really enjoy logos like this, with a hidden surprise. I think those kind of logos stick in your mind once you figure it out, like the FedEx logo and the arrow.

7. SebR Says:
   March 7th, 2009 at 7:59 PM

   Excellent !
   Two faces or a butterfly, rorschar test as logo. Perfect.
   You could be proud of it Mugar.

8. vicho Says:
   March 9th, 2009 at 2:50 PM

   i love it,rorschar test and the two faces, really smart.
   i agree with jenni, since i discovered the fedex arrow i allways see it

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