Logo Of The Month

The winner of Logo Of The Month for February 2009 (from the Logo Of The Day website) is the logo for the Friedman Psychology Group. Congratulations to Mugar Mihai (the designer).

What are your thoughts on this logo?


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8 Comments For This Post

  1. Jason Slater Says:

    I like it. It looks clean and simple but reveals further messages when you look closer at it. For a start there is the butterfly metaphor, then the two faces on the white background, the two faces on the black background, and the central part looks like someone holding something tightly. Very clever logo.

  2. Euan Says:

    Cracking logo!

  3. Zena Says:

    ‘okay, now look at these pictures and tell me what you see’

    Very clever!

  4. Andrew Says:

    That is a stellar design. Rarely do psychologists/psychiatrists brand themselves well, so kudos to the Friedman Psychology Group.

  5. RCKY Says:

    for all who dont know: its a hint to the “rorschach inkplot test”…

  6. Jenni Says:

    I really enjoy logos like this, with a hidden surprise. I think those kind of logos stick in your mind once you figure it out, like the FedEx logo and the arrow.

  7. SebR Says:

    Excellent !
    Two faces or a butterfly, rorschar test as logo. Perfect.
    You could be proud of it Mugar.

  8. vicho Says:

    i love it,rorschar test and the two faces, really smart.
    i agree with jenni, since i discovered the fedex arrow i allways see it

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