The winner of Logo Of The Month for Feburary 2010 (from the Logo Of The Day website) is the Processed Identity logo.
Processed Identity is a website that allows designers to share the creative processes used to develop visual brand identities. The site uses case studies, articles and discussions to explore the value of a non-stock solution. The identity is a visual representation of a path or process. The path forms the letter P as well as a question mark, expressing the problem that is solved through the creative process.
Congratulations to the designer Steve Zelle.
What are your thoughts on this logo?
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March 4th, 2010 at 11:36 AM
Well this is a fun little logo. When I see the question mark it seems like it represents the design process. Blue goes to yellow, becoming blue, etc. The parts are important and are only take shape when their together and each connecting part becomes a new color…or idea
March 5th, 2010 at 1:46 AM
Pretty clever logo. As the before posting mentioned the colors help the progression of the idea. I’m interested to see how that’s going to work on a 2C or B/W print. To see if it still resonates as strongly as it does here…
Thanks for posting!
March 5th, 2010 at 2:52 PM
Thanks to Jacob for having Processed Identity as logo of the month. I also appreciate the comments and if you would like, you can see the logo in 1 color on the Processed Identity site at the bottom of this, and most other pages (http://processedidentity.com/s.....junglecat/). The identity was initially designed to work in black with color being added only at the end of the creative process so it is not dependant on using full color. Please check out the site, the process studies, articles, and join in the discussions about the creative processes.
March 9th, 2010 at 3:23 PM
Lovely design
April 5th, 2010 at 7:56 AM
sorry but,, i think its not very creative…sorry again..
April 5th, 2010 at 7:57 AM
sorry but i think its not very creative logo..
April 14th, 2010 at 1:49 AM
Nice concept.
June 19th, 2010 at 12:52 AM
As a logo designer myself… I think its fantastic.
love it
Joe
3rddesign.com
June 27th, 2010 at 9:42 PM
I like when logo’s have their image not floated left or right of them text. Usually though when I create a logo I cannot find a way to use it like that. Nice logo too. How come there isn’t one for May?
July 9th, 2010 at 5:33 AM
You can find the full list over on the http://logooftheday.com site.
October 21st, 2010 at 11:32 AM
Thanks Jacob Cass for suggesting http://logooftheday.com :) It’s an awesome site besides http://logodesignerblog.com
November 7th, 2010 at 7:44 PM
Really like the colours of the logo symbol, however in my opinion the positioning of the symbol and text can be improved as it looks a bit heavy on the left side.
December 28th, 2010 at 8:18 PM
cool idea, nice colors
January 12th, 2011 at 8:23 AM
beautiful logo style.
May 21st, 2011 at 1:40 AM
I don’t like it so much! Also the colors are very questionable!
June 7th, 2011 at 12:05 PM
Yeah, it is quite clever. It feels ’soft’ though? It’s not punchy, but that’s not a bad thing…
August 28th, 2011 at 11:12 AM
Seems classic and lovley logos.. also logos have very nice color i like it.
April 24th, 2012 at 2:15 AM
It works! and if the client likes it then job done. Many rather supersilious crits IMHO.
August 7th, 2012 at 3:22 AM
Logo is a cheerful, but no novelty to what is commonly … there is an excess of color seem to be present by the lack of creativity in solving the symbol. I like the source, I think I miss working at the symbol, but is generally good.
January 2nd, 2013 at 4:11 PM
beautiful logo..!! Congratulations Steve.