Hi Jacob, great idea for your site. I just book marked it! Just wanted to let you know the YouTube video above does not work anymore. I like the one on your main page “Make my logo bigger” Haha!
Hi there, really interesting blog and well worth a good read. As a MD of a design agency in Leeds UK called Definitive Creative (http://www.definitive-creative.co.uk) we have more recently moved in to brand management and there are so many people who fall in to the trap of simply ‘designing a logo’.
I believe that the creation of a memorable identity requires extensive brand research and profiling with matched company vision and values. Only after a full and comprehensive brand audit does it become possible to design an identity that truly reflects the company personality and vision.
I think it’s also quite easy to tailor a brand process to every customer no matter what their spend is. After all any form of marketing is about increasing revenue for any business.
February 25th, 2009 at 11:58 AM
Hi Jacob, great idea for your site. I just book marked it! Just wanted to let you know the YouTube video above does not work anymore. I like the one on your main page “Make my logo bigger” Haha!
February 25th, 2009 at 12:00 PM
Nevermind! After I posted that comment it started working again. Sorry, just trying to help.
March 3rd, 2011 at 2:43 AM
Thanks for the tips and information! It really helps!
August 15th, 2011 at 6:34 AM
Hi there, really interesting blog and well worth a good read. As a MD of a design agency in Leeds UK called Definitive Creative (http://www.definitive-creative.co.uk) we have more recently moved in to brand management and there are so many people who fall in to the trap of simply ‘designing a logo’.
I believe that the creation of a memorable identity requires extensive brand research and profiling with matched company vision and values. Only after a full and comprehensive brand audit does it become possible to design an identity that truly reflects the company personality and vision.
I think it’s also quite easy to tailor a brand process to every customer no matter what their spend is. After all any form of marketing is about increasing revenue for any business.