Rand was a “business problem solver and an artist”. In this video, Steve Jobs (CEO of Apple) discusses the great, (logo) designer, Paul Rand. Problem solve first, design later. (Via TDC). Click here to comment.
Rand was a “business problem solver and an artist”. In this video, Steve Jobs (CEO of Apple) discusses the great, (logo) designer, Paul Rand. Problem solve first, design later. (Via TDC). Click here to comment.
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May 25th, 2009 at 11:07 PM
And yet, Rob Janoff is credited with Apple’s logo?
http://en.wikipedia.org/wiki/Rob_Janoff
Google has me all confused.
May 26th, 2009 at 12:35 AM
Never mind. I missed the fact that Steve Jobs is being interviewed about NeXT, not Apple ;)
May 26th, 2009 at 1:26 AM
I like what he says about Paul offering ONE solution, instead of options.
May 26th, 2009 at 1:32 AM
Still, he did design the logos for IBM, UPS, Westinghouse, Playboy, and ABC; that ain’t chopped liver! And the NeXT logo was pretty good as well. Interesting clip. Thamks!
May 26th, 2009 at 1:35 AM
@Charlie: Agreed. At that point in his career he obviously felt he’d attained a level of problem-solving that what he came up with was the proper solution. That’s confidence right there! :)
July 14th, 2009 at 11:56 AM
I was robbed on ebay by some crook using a wireless line. Asswipe was stunned when I got his addy info and came calling lol!
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