Comments on: The Harley-Davidson Brand http://logodesignerblog.com/the-harley-davidson-brand/ Logo Design, Logo Designer, Logo Design Inspiration, Logo Design Resources Fri, 12 Mar 2010 12:19:17 -0800 http://wordpress.org/?v=2.9.1 hourly 1 By: Motorbike Manuals http://logodesignerblog.com/the-harley-davidson-brand/comment-page-1/#comment-1877 Motorbike Manuals Sat, 23 Jan 2010 00:04:58 +0000 http://logodesignerblog.com/?p=979#comment-1877 Excellent Point of view here. Currently on the road between San Fran and San Diego, will look forward to reading more once I get back home. Excellent Point of view here. Currently on the road between San Fran and San Diego, will look forward to reading more once I get back home.

]]> By: Bobby http://logodesignerblog.com/the-harley-davidson-brand/comment-page-1/#comment-1725 Bobby Mon, 09 Nov 2009 19:51:07 +0000 http://logodesignerblog.com/?p=979#comment-1725 Harley is fantastic branding--it has come to represent so much more than pistons, tires, and a symphonic exhaust system. On the other hand, the poseurs have discovered it--and it's becoming diluted as a symbol of existential rebellion. Once a motorcycle brand has been co-opted by yuppies, it's all over. Harley is fantastic branding–it has come to represent so much more than pistons, tires, and a symphonic exhaust system. On the other hand, the poseurs have discovered it–and it’s becoming diluted as a symbol of existential rebellion. Once a motorcycle brand has been co-opted by yuppies, it’s all over.

]]> By: Dionne http://logodesignerblog.com/the-harley-davidson-brand/comment-page-1/#comment-1698 Dionne Tue, 27 Oct 2009 13:45:59 +0000 http://logodesignerblog.com/?p=979#comment-1698 It's amazing to see an entire culture stemming from a single brand. Like a religious following. The Harley Davidson audience is a unique one and think the marketing does a good job of speaking to it. The Harley Davidson Museum is also another great educational marketing tool and a smart way to share the culture and the story of Harley: http://thestrategicfirm.wordpress.com/2009/10/05/understanding-your-audience/ It’s amazing to see an entire culture stemming from a single brand. Like a religious following. The Harley Davidson audience is a unique one and think the marketing does a good job of speaking to it. The Harley Davidson Museum is also another great educational marketing tool and a smart way to share the culture and the story of Harley: http://thestrategicfirm.wordpr.....-audience/

]]> By: kaaliss http://logodesignerblog.com/the-harley-davidson-brand/comment-page-1/#comment-1653 kaaliss Tue, 20 Oct 2009 07:47:01 +0000 http://logodesignerblog.com/?p=979#comment-1653 For me the strongest brand element of Harley is the sound of the bikes. Harley actually patented the sound and will charge royalties for its use in movies or else. Of course the logo is also very strong. For me the strongest brand element of Harley is the sound of the bikes. Harley actually patented the sound and will charge royalties for its use in movies or else.

Of course the logo is also very strong.

]]> By: Jacob Cass http://logodesignerblog.com/the-harley-davidson-brand/comment-page-1/#comment-1430 Jacob Cass Thu, 10 Sep 2009 05:07:28 +0000 http://logodesignerblog.com/?p=979#comment-1430 Mark - yes, <a href="http://logodesignerblog.com/pepsi-logo-branding-redesign/" rel="nofollow">your brand is more than your logo</a>. Damon, maybe I should buy myself a Harley! Matt, I hadn't noticed the T either until you mentioned it, it even looks like an arrow heh? Mark – yes, your brand is more than your logo.

Damon, maybe I should buy myself a Harley!

Matt, I hadn’t noticed the T either until you mentioned it, it even looks like an arrow heh?

]]> By: Matt http://logodesignerblog.com/the-harley-davidson-brand/comment-page-1/#comment-1422 Matt Tue, 08 Sep 2009 13:58:06 +0000 http://logodesignerblog.com/?p=979#comment-1422 I have obviously seen the Harley Davidson logo before but this is the first time I have really taken the time to look at it in detail. It's a really nice design. I especially like the 'T' in motor. It is certainly an impressive marketing achievement but i also think that because they provided quality bikes that they had the available funds to push the marketing further. It has certainly become a very strong brand and I like Mark's point about the logo alone not creating the ethos. I have obviously seen the Harley Davidson logo before but this is the first time I have really taken the time to look at it in detail. It’s a really nice design. I especially like the ‘T’ in motor.

It is certainly an impressive marketing achievement but i also think that because they provided quality bikes that they had the available funds to push the marketing further. It has certainly become a very strong brand and I like Mark’s point about the logo alone not creating the ethos.

]]> By: Damon http://logodesignerblog.com/the-harley-davidson-brand/comment-page-1/#comment-1339 Damon Mon, 31 Aug 2009 16:41:40 +0000 http://logodesignerblog.com/?p=979#comment-1339 I have to agree - I have a Harley, and if you throw on a Harley shirt and go out in public, people would never suspect I'm a web designer by day :D I have to agree – I have a Harley, and if you throw on a Harley shirt and go out in public, people would never suspect I’m a web designer by day :D

]]> By: Mark Ballantyne - Logo Designer http://logodesignerblog.com/the-harley-davidson-brand/comment-page-1/#comment-1338 Mark Ballantyne - Logo Designer Mon, 31 Aug 2009 10:05:00 +0000 http://logodesignerblog.com/?p=979#comment-1338 "...This has not been achieved overnight but rather has been built into the culture and beliefs of Harley since its establishment in 1902..." I'm glad you said that. So many people think that the logo alone creates the ethos! “…This has not been achieved overnight but rather has been built into the culture and beliefs of Harley since its establishment in 1902…”

I’m glad you said that. So many people think that the logo alone creates the ethos!

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