Archive | August, 2009

The Harley-Davidson Brand

The Harley-Davidson Brand

Harley Davidson Logo

What do you think of when you see the Harley-Davidson logo? Personally, I think of a rugged, rebellious “bikey” – one with tattoos, beard and a leather jacket.

Stereotypes aside, I find it fascinating that being what the Harley-Davidson brand is (tough & rebellious) it can turn a scrawny office worker into one mean fighting machine – just by slapping a logo on.

This has not been achieved overnight but rather has been built into the culture and beliefs of Harley since its establishment in 1902.

Marketing has played a huge role in this perceived image and I believe the video below is a great example of how they have achieved this.

“We believe the machine you sit on, can tell the world exactly where you stand. We don’t care what everyone else believes. Amen.”

Notice how the last line of the clip, as quoted above, is clear and not distorted? A very powerful, yet subtle, way to send the message right home.

In my opinion, Harley is one of the strongest “brands” in the world – right along side Apple. What about you?

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Win 500 Business Cards from UPrinting

Win 500 Business Cards from UPrinting


Update 2nd September: Competition has ended. Congratulations to Scott.

Logo Designer Blog, in our new partnership with present you a competition to win 500 free business cards. (For 10% off your next job, you may use this affiliate link.)

All you have to do it is comment on this post letting us know how you will use the prize if you win. Winners will be announced September 2nd.

For some inspiration, check out this post of 400+ creative business cards.

All prize winners will receive:

  • 500 Business Cards
  • Choice of size: 2×3.5”, 2×3”, 2×2″; (If you win, you can choose between 3 different business card sizes!)
  • Choice of paper paper: 14pt cardstock (matte or gloss coating) & 13 pt cardstock uncoated
  • Choice of Color: (4/4) Color both sides; (4/1) Color 1 side , B/W backside; (4/0) Color 1 side, black backside

UPrinting also offer Die Cut Business Cards and ImpactSigns offer can give you a corporate sign with your logo.

Shipping must be paid by Winner and is only valid for USA Shipping.

Good luck!

Posted in Online ResourcesComments (69)

Chermayeff & Geismar Logos Animation

You need to a flashplayer enabled browser to view this YouTube video

A rather long animation of the identity works done by the Chermayeff & Geismar agency. Brilliant stuff!

Posted in VideosComments (4)

Logo Design Fun: Games, Parodies & More

Logo Design Fun: Games, Parodies & More


Who said logo design had to be all serious? Have fun with these logo games, parodies and more.

Which is the real logo?

Guess what is the correct logo in this fun game. Comes with a timer and all.

Real Logo

Logo Parodies

A few logo parodies.

Logo Parodies

Brand Alphabet

Do you know your brand alphabet? Match each letter to the right brand identity… remember that some of the letters are from the middle of a logo.


Below is another version of spot the logo. Answers here.

Spot The Logo

Your Favourite Logos Go Web 2.0

Your favourite logos now with gloss, reflections and more!

Logo Design Goes Web 2.0

Phallic Logo Designs

Some rather unfortunate logo designs that have come / gone a bit too far.

arlington pediatric center

Bad Logo Designs

On the topic of bad logo design, check out these rather unsightly logos.


Speech Bubble Logos

Have you ever noticed how overdone speech bubble logos are? Here are just a few.

Speech Bubble Logos

Guess The Logo

Similar to brand alphabet, this is a game that features only part of a logo. Can you guess the logo by only seeing part of it?


Logo Designs After The Recession

As previously posted here on Logo Designer Blog, here are some logo designs after going through the recession.


Hope this post has lightened up your day… have you got any more logo design fun to share?

Posted in Logo HumourComments (36)

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